First and Forever

Agyness Deyn for Dr Martens, amazing choice.

Dr Martens advertising campaign is about firsts and there is an unscripted video with Agyness Deyn speaking about her first heart break the video is so touching and well done that if you are like me you will want to watch it again. It is so stripped back and raw, it is not all in your face 'buy these shoes' not an obvious advertisement.

I feel Ayness was a perfect choice for this campaign, for various reasons she is an amazing model, she has been off the scene slightly so when you see the adds they grab your attention 'ooh she is back?' ...

BUT... most of all I think she was the right choice because any fans of Agyness or anyone who is aware of her know's she has kind of a rock image and she has been spotted in Dr Martens numerous times I think it is good to know she is probably taking part in this campaign not just because it is another job but she actually likes Docs.